This is a Management program

Strategic Management – Foundation introduces learners to the core principles, frameworks, and analytical tools used to formulate and implement business strategy. This unit provides a systematic understanding of how organisations compete, grow, and respond to market changes.

 

Learners will explore the internal and external environments of firms, gain exposure to competitive and corporate strategy models, and understand the role of strategy in creating sustainable value. With a strong emphasis on critical thinking and applied problem-solving, the unit lays the groundwork for more advanced strategic thinking in leadership roles.

 

This foundational program is essential for aspiring managers and entrepreneurs seeking to lead strategic initiatives or shape organisational direction in a dynamic business environment

The Foundations of Business Management program is a core component of the MBA curriculum, designed to introduce learners to essential principles and frameworks in business and organisational management. The program provides a broad understanding of the functional areas of business including strategy, leadership, finance, marketing, operations, and people management. It sets the stage for advanced learning in specialised MBA units and equips participants with the conceptual tools to operate confidently in managerial roles.

 

This foundation unit emphasises analytical thinking, integrated decision-making, and real-world problem solving, while laying the groundwork for ethical leadership and sustainable business practices in a global context.